After 30 years, legendary footwear designer Sam Edelman, is still taking the fashion industry by storm. On May 16th, Belk Galleria Dallas welcomed Sam for a VIP breakfast, meet and greet, and an awesome one-on-one shopping experience. The event was elegant and welcoming with the elaborate display of finger foods, it even displayed Sam’s newest collection. Many DFW insiders and familiar faces such as Courtney Kerr were in attendance.
Sam captured the audience’s attention with his intriguing personal journey of becoming the highly respected shoe designer. He didn’t just wake up one day an decide to be a designer, Edelman has been in fashion since he was a small child. His family had a business, which focused on selling high-end leather and exotic skins. After working with Esprit to create a shoe line, Sam sought to make a brand of his own. Today he is one of the leading affordable shoe designers, he even joked saying, “Our shoes are the tax on Christian Louboutins.”
He even gave us alittle insight into his spring ’14 line. He was inspired by his past, with the incorporation of minimalist designs and natural materials.
To date, Sam Edelman has sold more Ballerina shoes than any other shoe company in the world. Sam Edelman strives to create a relationship with his customers, and has succeeded in doing so by crafting shoes that his customers are able to connect with.
The brand is moving far beyond footwear. Sam Edelman is working on branching out in fashion, with just the beginning being the recent introduction of the much anticipated jewelry line. To follow in the next few years, is the introduction of clothing and beauty products, which includes a fragrance line. The brand’s direction seems to be going only forward as it begins to open doors in all aspects of fashion. Sam Edelman will not only be selling products to women, but within the next year plans on expanding the market to sell men’s footwear/clothing as well. I say all this to say, I have a feeling this is just the beginning of the Sam Edelman legacy!
To purchase Sam Edelman shoes visit www.Belk.com